The Work
Jimmy Sherfey (right) on assignment in Bogotá, Colombia, speaking to Sunalini Menon.
Product marketing & Lead Generation for private sector
Email marketing, Social and Paid media management for a boutique specialty coffee exporter-importer. Product development and launch. CRM and CMS development. Event marketing collateral. Copywriting.
Creative for initial flight of campaign. promoting small bag program. Targeting a new and fast-growing segment in coffee importer’s audience.
“I’ve had the pleasure of working around Jimmy for years now; often we write for the same publications and have a healthy exchange of perspectives. He’s professional, enthusiastic, and ethical, and a strong addition to any team.”
View articles on coffee written by Jimmy Sherfey for national publications, e.g. Eater, Civil Eats,
Marketing & PR management Nonprofits
Managed production of exhibition catalogues and all marketing collateral (large format; print; digital).
Brand development and campaign management for public health campaigns.